An 80 page Christmas Toy Catalogue for 2014.
The front cover used the imagery of an exploding box, with key products emerging.
A colour key was used for each category, as products were arranged in groups from Pre-School to Wooden and Outdoor to RC products.
Icons adjacent to each product imagery highlighted features such as recommended age range, battery requirements and special offers. Product information was then detailed along the bottom of the page.
Occasional 'feature pages' picked out key products for the season giving additional imagery to attract further interest.
The Joytasia Logo was an additional part of this project and needed to convey fun - as per the products inside!
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