For the 3rd year in a row, we were excited to be asked to produce the 2014 Radio Controlled Catalogue for AB Gee.
This year it was decided to go for an A4 landscape design with binding, having previously done A4 portrait with staples and A5 bound landscape. It was felt that a larger format would enable bigger pictures and additional information per page.
Keeping the design relevant to the product, we used rotor blades, tyre tracks, sky, water, tarmac etc. as background themes as it was felt that these enhanced the products and their features.
A slick, black front cover, with metallic AB Gee logo, gave the catalogue a high end feel without the additional cost of silver foiling.
Distributed at the Spring Fair International 2014.
"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"