Lip balm brand Lypsyl has a new logo and packaging design after deciding it wanted to be more relevant and contemporary in today's market.
Despite its' grand age of 125 years it wanted to be more modern and playful with a retro appearance. The updated logo text is a sharper, uppercase font, with a new colour palette of light blue, dark blue and white. This has been placed on to a redrawn lips background.
Not only is there a new branding for Lypsyl, but they have launched exciting new 'adventurous' flavours with different coloured block packaging for each one to make them easily identifiable.
Which flavour is on your lips?
"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"