Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin to respond to the huge boom in interest in gin over the last few years.
• There is a new shape bottle and the label has been applied to the curved side of the bottle instead of the flat side - in a bid to make the label stand out from the shelf.
• One of their old advertising campaigns used the tagline “the heart of a good cocktail”, so this idea has been reinstated and is embossed within the glass bottle.
• Instead of using a handwriting style font, they have actually hand drawn the wordmark 'Gordon's' making it completely original.
The newly designed packaging will roll out globally this month and we are sure it will boost sales - gin and tonic anyone?
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