NatWest has undergone a rebrand, by design consultancy FutureBrand, with a new three-dimensional, animated logo and colourful graphics to make it “stand out from its competitors” and appeal to the younger market.
The new icon has been inspired by the bank’s original brand guidelines when it was first formed in 1968 with three interlocking cubes which symbolised “three separate banks coming together under the brand” – originally National Provincial Bank, Westminster Bank and District Bank.
Other new visual elements include a series of colourful graphic illustrations and three-dimensional colourful typography for body copy, using a bright colour palette of blue, purple, pink, yellow and white.
The logotype, which has not changed, is a bespoke typeface called RN House Sans, which is used across all three elements of the current RBS brand – the parent group, Royal Bank of Scotland and NatWest.
NatWest’s new branding is currently rolling out on marketing materials, posters, merchandise, in-branch animations and online and will begin rolling out on store-fronts later.
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