French illustrator Jean Jullien, has designed wine labels for off-license Majestic Wine which are purely illustrative and carry no name, messaging or typography.
In a bid to be fun, rather than pretentious, their own brand entry level wine has a series of playful illustrations giving the consumer a 'feel of the wine' rather than a label of standard text stating the grape, region or vintage formula.
The artwork speaks for itself and doesn't take itself too seriously!
A cheeky glass anyone?
"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"