Carling modernises brand identity

Carling has updated its brand identity to give it a more modern feel as part of an ongoing shakeup at the brand.

The new visuals have been introduced to ensure “single minded consistency” across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier, and to “reinforce” the larger brand’s position in the UK.

Jim Shearer, Carling brand director, commented: “The new identity is simple yet proud, reinforcing Carling’s values - genuine, dependable and unpretentious, cementing and driving our position as Britain’s original and best loved lager."

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.