Expanding on the success of the parent company, AB Gee Ltd, the directors set up a new division for the manufacture of their own die-cast model car range.
Following a successful pitch, where we presented our unique take on box designs, we have since been awarded the task of carrying out all their design work. This began with a corporate identity using a silver, and where feasible embossed, logo and black elements to portray a stylish and sophisticated image. The packaging range, including our expertly retouched photography on the closed Jaguar Mark II boxes, were an instant success giving the product the “wow” factor and cementing the product in the prestige bracket of the market.
"mpec have given us excellent support and ideas in developing our company Image, logo, marketing material, packaging and stationery. Their service has always been efficient and a pleasure to work with. I would recommend their services without hesitation."
John Hunter - Model-Icons