Anyone for a bold cup of tea?

The new branding and packaging for African food brand Aduna’s new tea range, aims to capture the spirit of Africa and express the product’s health benefits.

The five flavours in the range are differentiated by bright patterns and colours, with the illustration style based on traditional African fabric designs. The bold aesthetic aims to increase on-shelf standout and promote the strong flavours of the tea.

The graphic patterns are an extension of Aduna's brand identity, which uses bold type and vivid colour blocking to position the brand between health and beauty, and bring the nutrient-rich African ingredients into the UK mainstream.

The tone of voice used across the identity and packaging looks to speak in an engaging, informal way that communicates the natural vitality of the African superfood ingredients. The strapline “Drink tea, feel good, do good” reflects the fact that sales from Aduna’s products partly go towards creating incomes for rural African households.


<<< back

"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"


  • Corporate identity
  • Packaging
  • Brochures
  • Advertising
  • Retouching
  • Websites
  • Direct mail
  • Stationery
  • Exhibitions
  • Posters
  • E-commerce