Are Lacoste making a snap decision to replace their famous crocodile logo?

Not to panic, no snap decisons have really been made over the famous Crocodile branding.

For the first time in 85 years, Lacoste have made 10 special edition polo tops for a campaign on endangered species in partnership with the International Union for Conservation of Nature. One top has been made for each remaining individual thought to exist in the wild.

This means 30 vaquita porpoise branded tops through to 450 for the anegada rock iguana.

A quick look on their website shows them to be already snapped up/sold out, so although you can't buy one, you will understand them if the person next to you is wearing one!



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