Carluccio's restaurant rebrands to attract younger audience

The Italian restaurant chain has a new name and a bright, redesigned graphic with geometric patterns and brighter colours which it hopes will attract a “new audience” to eat there, whilst retaining the loyal families already dining there.

The graphics and branding has been redesigned by consultancy Frontroom and takes on Carluccio’s new name, Carluccio’s Deli & Dining. The colour is a brighter, navy blue, with an octagonal border with bevelled edges to give it a 'lock up'. It retains its brush script logotype, yet looking less old-fashioned.

The new look will be rolling out online, on in-store branding, merchandise, restaurant interiors and print materials such as menus. It has already rolled out in the chain’s flagship store in Spitalfields, London. All of the new-style open-plan restaurants will take on the new name Carluccio’s Deli and Dining, while the traditional-style restaurants will stay as Carluccio’s.

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