Do you believe in crossing the teas and dotting the eyes?

Thomson have been pushing their rebrand across the media over the past month, so it can't have escaped your notice that they are changing to TUI.

Under the phrase about crossing 't's and dotting 'i's and putting 'u' in the middle, they have certainly made the rebrand memorable and as the smile has remained along with the red, the appearance will stay familiar to holidaymakers.

TUI wanted to be seen as more than just a company offering package holidays to the sun and felt that a rebrand would help in this message.

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

<<< back

"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"


  • Corporate identity
  • Packaging
  • Brochures
  • Advertising
  • Retouching
  • Websites
  • Direct mail
  • Stationery
  • Exhibitions
  • Posters
  • E-commerce