It's a serious business designing a new logo

Even though they're often just small images, logos carry a whole lot of meaning - and designing one comes with a whole lot of responsibility!

A client asked us for a rebrand, so we discussed their likes and requirements to obtain a brief. We conducted research into the industry and their competitors and got a feel for other logo styles and trends. First step before using the mac was a pad of paper for sketching and conceptualising ideas to get an organic feel and slight variations can be explored quicker. Once happy with the thought processes we transferred them to the mac and brought them to life. The final logo was chosen by the client and then guidelines were written for usage.

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

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"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"


  • Corporate identity
  • Packaging
  • Brochures
  • Advertising
  • Retouching
  • Websites
  • Direct mail
  • Stationery
  • Exhibitions
  • Posters
  • E-commerce