LadBible rebrands to leave behind “negative associations” with lad culture

The new branding for the online magazine, looks to “move away from a Nuts and FHM” mentality and focus on political and social issues such as mental health.

The brief given to UFO, was for something that wasn't trying to be clever or fussy.

The new logo uses bold, simple typography, while both of the words within the marque are set at the same height to give them equal prominence.

The primary font used is Druk due to its bold, minimal and sans-serif appearance.

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

<<< back

"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"


  • Corporate identity
  • Packaging
  • Brochures
  • Advertising
  • Retouching
  • Websites
  • Direct mail
  • Stationery
  • Exhibitions
  • Posters
  • E-commerce