Livery rebrand for Air Canada's 80th Anniversary

Air Canada have had a rebrand of their airline livery to coincide with their 80th Anniversary!

The new design is said to be inspired by Canada’s natural landscapes and looks to “strengthen the airline’s position as Canada’s flag carrier”.

Featuring a black and white colour palette on the plane exterior, Air Canada’s red maple leaf logo still appears on the tail, but within a roundel design of the same colour (black).

It is the first time that the roundel design has been used on the tail by Air Canada since 1992, when it appeared in white set against a red backdrop.

The many brands of Air Canada:

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.


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