Losing the pig but still taking home the bacon

After 17 years, online card and gift retailer Moonpig, have ditched the comic pig head and .com and replaced it with a new typeface they call 'Moonpig lift off' with 'zero gravity' letters in a nod to the company name.

Keeping the logo in a piggy pink and a new snout icon for their app they are keeping a link to their name and heritage with their unique blend of cheeky humour, but have lost the gimmicky-ness and embraced simplicity.

We think the new branding is out of this world and sales are sure to lift off!

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  • Corporate identity
  • Packaging
  • Brochures
  • Advertising
  • Retouching
  • Websites
  • Direct mail
  • Stationery
  • Exhibitions
  • Posters
  • E-commerce