Publisher reveals new logo

OLD                                                                  NEW


Ebury Publishing has had a rebrand to look less 'corporate' and more 'creative'.

Ebury, which is a division of Penguin Random House, specialises in publishing non-fiction books from imprints such as Ebury Press, BBC Books, Virgin Books, Rider and Vermilion.

Its remit covers cookery, biographies, brands, psychology, philosophy, health, parenting, international affairs, history, travel, business, technology, sport, TV and pop-culture.

It also publishes a small selection of fiction, such as science fiction, fantasy and erotica.

The new logo sees the previous italic, lowercase, red “e” symbol ditched for an uppercase “E” set in orange and a “fresh and vibrant” teal blue. The “E” is set in teal, while orange is used for a drop shadow, creating a three-dimensional effect.
An overprint is created where the two semi-opaque colours overlap, resulting in a darker teal colour at these points.

This references “traditional practices” such as screen-printing and also aims to be “an imperfection” to “embrace the spirit of creativity”.

The new logo aims to “work in harmony” with the parent publisher’s branding - Penguin.

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.


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