Put your best foot forward

Start-rite have had a rebrand to be radically modernised as it was felt that their original feel of adventure from the 1930s had been somewhat diluted over the years.

The Start-rite twins have been redrawn to look like children rather than dolls, and have been freed up from within the logo lock-up. This allows them to be used elsewhere across the branding.

Typographic walking twins are captured within the logo with a bespoke “Typefeet” font where the serifs on the 'R's become small feet, whilst Bliss has been used as a secondary font.

The type is now also in Upper Case and is set in black and white, sometimes with a sky-blue highlight colour.

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

<<< back

"we've got the strategy, technology and ability to ensure you get not only the best possible design but also the best value for money"


  • Corporate identity
  • Packaging
  • Brochures
  • Advertising
  • Retouching
  • Websites
  • Direct mail
  • Stationery
  • Exhibitions
  • Posters
  • E-commerce