Schhh… You know who?

The brand famous for it's slogan Schhh… You know who? has had a rebrand, but will hope consumers will still recognise who they are!

The Schweppes branding has been simplified, with the use of a new, sans-serif logotype replacing the previous serif one, and the removal of bubble imagery. The yellow holding device for the logo now wraps around the whole bottle, with the top half of the bottle and the bottle cap set in various colours to indicate different flavours.

This change was to respond to the markets desire for premium mixers and has been rolled out on their sodas, lemonades and tonics.

The brand has been going for 225 years and this will be helped by their recognitiion and adaptation to the changing markets.

Now, where's the gin...?

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