New branding has Scrubd up rather well

A new brand of skincare has been launched for men aged 35-54, as they look to cater for men who take pride in their appearance.

The identity incorporates an all-capitals, sans-serif logotype with a diagonal line effect. The addition of the H-shaped symbol nods to the craftsmanship of a “stonemason’s signature”.

The logo has been embossed onto textured paper packaging, and is set in the brand’s main colour palette of black and white.

A secondary palette sees yellow, orange and blue used as accent colours for different products within the range.

Currently only available from Harvey Nichols’ stores, but with such great packaging let's hope we see it more universally available!


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