Shelf life of branded bread Kingsmill

What's the shelf life for a loaf of bread? Maximum of one week maybe? Well for the Kingsmill branding it is slightly longer at 18 months! Yes, just 18 months after their last rebranding they have updated again.

Gone is the the steely, clean navy blue branding to be replaced by a warmer, softer yellow look, with a logotype in a hand-painted style.

Kingsmill say it is to give greater shelf standout in a declining sliced bread market and move the brand away from connotations of “mass-manufacturing” and more towards bakery and homeliness.

If you would like a rebrand, be it 18 months or 18 years since your last one, then please don't hesitate to contact Paula on 01283 821101 and let us 'rise' to the challenge.

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