UAE introduce a new brand identity

The United Arab Emirates (UAE) has unveiled a new logo and slogan, as part of a wider brand identity for the country. They have dropped the eagle and revealed the logo they are calling '7 lines'.
These three designs were put to a public vote across various social media channels and this was the chosen logo.
The logo had an unusual journey to development. Seven creatives from seven sectors — including graphic design, fine art and research — were chosen from each of the seven Arab states to develop the brand and these were reduced to three designs.
This was the chosen design.

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