V Festival unveils “youthful” rebrand with clearer reference to Virgin

The music festival has been given a new visual identity which incorporates more colours and a series of symbols and icons.

V Festival has been rebranded so that the music festival’s logo more clearly signposts Virgin, its sponsor and parent brand.

There is a new colour palette of various shades of red, white, blue, yellow, orange and pink, extending the previous red and white logo. A new bespoke typeface has been designed with hints of a “fairground” and “circus” style.

The heart that sat within the logo has been swapped for a series of circles, one of which holds the Virgin name and is reminiscent of the parent company’s logo. The Virgin logo is also larger and a more prominent part of the logo lock-up.

It has launched to coincide with the release of the 2017 festival line-up and will continue to roll out across advertising and communications, online platforms and social media. It will also feature on the festival’s site and on merchandise in August.

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

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