Who gets the decorated wrapping paper for Cath Kidston's 25th Birthday? Heinz of course!

To celebrate their own 25th birthday, Cath Kidston presented Heinz with beautifully wrapped cans of soup.

They took four of their most iconic prints and gave them a red Heinz twist to produce a label for three of the infamous cans of soup. Two have been applied to the Tomato Soup and then one for each of Chicken Soup & Vegetable Soup.

This is the first time that Heinz have ever had a label takeover, and their design has remained largely untouched for the last 108 years. We can only conclude that Heinz must love the prints as much as we do, to allow their cans to be decorated. Saying that though, is great publicity for both brands and that is probably a more likely reason!

Now, anyone got a trolley for a trip to the supermarket, so that we can see them for ourselves?

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