Will the new logo send you packing to Malta?

mpec design artwork and design various creatives for Malta Tourist Association to be used in newspaper, magazine and OOH (Out of Home) campaigns, and they have recently undergone a rebrand.

The new logo has a bright colour pallette, uses a more corporate font and features a deconstructed Maltese Cross. It still uses the names of the 3 islands, but no longer repeats the Malta, showing Gozo and Comino underneath as the sister islands of Malta.

It is begun rolling out now, so keep a look out and be ready to get packing!!

WHAT IS REBRANDING? Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

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